eThor, the world leader in point-of-sale (POS) integration, has announced a partnership with MasterCard, as the global payments giant launches a new technical program to support loyalty initiatives across all channels.

Consumers and merchants alike have been looking for ways to make the payment and loyalty program elements of shopping more convenient and seamless. While online redemption of offers is commonplace for consumers, the industry is just starting to deliver the same functionality at point-of-sale checkout via a mobile app. With the introduction of a new technical specification, MasterCard is taking steps to deliver a unified, seamless check-out experience both in-store and in-app.

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